Episode 08: Employer Branding – How to get it right!
Do you think your HR department should be developing a marketing strategy? If your answer is no, then we are ready to challenge your thinking. In this episode I am joined by Marketing and Business Growth Advisor and Co-Founder at Odogwu Digital Inc. as we explore the idea and HR evolution that has brought about the Employer Branding phenomenon and how to get it right. In the age of the global talent pool, employers’ reputation, brand awareness, associations and perceptions are playing a greater role in the ability to attract and retain top talent. Often described as the other side of the marketing coin, HR professionals are becoming internal customer experience agents focused on employee experience to optimize their contribution to the business. We look at the challenges, impact and elements that influence the employer’s ability to get branding right. In the ‘Truth and Myth’ segment, we look at what some laggards and non-believers may believe about employer branding.